Spider-Man: Brand New Day opened across China on Wednesday at a pace the market has not seen from a US comic-book film in seven years, passing $16.5 million by midday, according to The Hollywood Reporter.
Details:
- The projections: Chinese ticketing giant Maoyan forecasts $37.4 million on day one and $255 million for the full run; rival tracker Dengta goes above $265 million.
- The comparison: No superhero title has come close since Spider-Man: Far From Home opened to $36 million in 2019. Venom: The Last Dance sits a distant second at $9.4 million in 2024.
- Market context: Regulators blocked Marvel titles from mid-2019 to early 2023, and superhero earnings have lagged since, with Chinese audiences shifting to homegrown blockbusters.
- Sony’s play: China got the earliest release date worldwide, two days ahead of North America, plus an exclusive Imax launch. Tom Holland and Zendaya attended the Shanghai premiere.
- Presales: Presales closed at $18.6 million, the strongest for any imported film across the past three summers.
What to Watch:
Analysts project a North America opening near $180 million and a global launch above $425 million, with China forecasts likely to be revised as the run matures.
Source: The Hollywood Reporter
