News
Netflix is moving to reshape the mobile viewing experience by launching a new vertical video feed that resembles TikTok’s format, as it tries to align more closely with how users consume content on social platforms.
The update was revealed in the company’s shareholder letter for Q1 2026 results, and is expected to reach the mobile app by the end of April.
Details
• Netflix said the vertical video discovery feed will launch on mobile by the end of April.
• The aim of the update is to align browsing habits inside the app with the way users consume content on social platforms.
• The company has been testing the swipeable short-form clip format since 2025.
• The plans also include integrating video podcasts and other new content types.
• Netflix posted better-than-expected first-quarter revenue performance.
• It also disclosed that co-founder Reed Hastings plans to leave the board.
What next?
The next test will be whether this new feed can improve content discovery and increase engagement inside the app, especially among users accustomed to fast, vertical browsing.
