Loomer paid over $60,000 for undisclosed political posts, sources allege

The latest:

Right-wing activist Laura Loomer accepted payments from private clients to publish political posts on social media without disclosing them, according to a former Trump campaign adviser and three other people cited by The Washington Post. Loomer denied the accounts, describing herself as a journalist and activist rather than a paid influencer. Her X account has 1.9 million followers.

Details:

• The accusers: The allegations came from Alex Bruesewitz, an adviser to Trump’s 2024 campaign, and three people who spoke anonymously, according to The Post. Two said they paid Loomer directly to post political messages; the third said they supervised clients who did.
• The documents: Bank transaction emails and a wire transfer statement reviewed by The Post appear to show four payments totaling more than $60,000 to Loomer and King Breaker Media, a Florida company registered in her name, since May of last year. The documents do not state the payments’ purpose.
• The denial: Loomer told The Post she is not paid to post, saying her business is public affairs and opposition research and that she also owns a media company. She said confidentiality agreements and her accountant’s handling of invoices prevent her from discussing most client terms.
• The pricing dispute: Two of the people said Loomer charges $3,000 to $5,000 per tweet, and sometimes more. Loomer said she has no set pricing for consulting work and rejected the figure outright, saying she does not charge $5,000 for a tweet.
• Competing accounts: Bruesewitz said he paid Loomer last year for posts on policy issues through his consulting firm, X Strategies, declining to name clients. Loomer countered that the firm commissioned a one-page research document and then asked her to distribute the findings, on X or possibly in an article.
• Why clients hired her: The four people described Loomer as an effective if unpredictable messenger and a channel for reaching Trump directly. Jared Holt, senior researcher at Open Measures, said she has tremendous influence and access to the president’s ear. One client compared her reach to a nuclear bomb requiring careful handling.
• The access record: Loomer, 33, has traveled with Trump and met him privately in the Oval Office during his second term. Several senior defense and national security officials were dismissed after she publicly criticized them. Trump denied she drove National Security Council firings but said he sometimes listens to her recommendations.
• The regulatory gap: The Federal Trade Commission requires influencers to disclose paid product endorsements but has no jurisdiction over political ads. The Campaign Legal Center petitioned the Federal Election Commission last year to require “paid for by” labels on influencers’ political posts.
• State action: California Governor Gavin Newsom recently signed legislation penalizing influencers who publish paid political messages without disclosure, according to The Post. The White House declined to comment on the allegations against Loomer.
• The timing: Roughly an hour after The Post put the claims to Loomer, she announced on X that she was pausing her online show, Loomer Unleashed, citing work-life balance and her upcoming wedding. Loomer said the announcement had been scheduled in advance.

Background:

Loomer told The Bulwark in May 2025 that she was not paid for her posts, saying her advocacy reflects her genuine views. Bruesewitz first published his allegations on X on Thursday.

Between the lines:

The dispute sits in the gap the FTC does not cover: disclosure rules apply to product endorsements, not political messages. That gap is why the same payments can be described by Bruesewitz as paid tweets and by Loomer as research distribution, with no filing obliging either account. Holt argued the absence of transparency erodes confidence in how genuine online political content is.

What’s next

Watch whether the Federal Election Commission acts on the Campaign Legal Center petition, how California enforces its new disclosure penalties, and whether Loomer’s pause from her show extends beyond the stated personal reasons.