FIFA staged the first halftime show in World Cup final history, featuring Madonna, BTS, Justin Bieber, Shakira and Burna Boy. With only 11 minutes available, each artist’s performance was brief despite the event’s star-studded lineup, according to Variety.
Details:
• Opening: Madonna kicked off the show with Music before the performance moved rapidly through the lineup.
• Performances: BTS performed Dynamite, Justin Bieber sang Everything Hallelujah, while Shakira and Burna Boy closed the show with Dai Dai, the tournament’s official song.
• Production: Coldplay frontman Chris Martin served as the show’s curator as part of FIFA’s partnership with Global Citizen to support its education fund.
• Reaction: Coverage focused on the contrast between the show’s blockbuster lineup and its limited 11-minute runtime, leaving each artist with only a brief appearance.
What to watch?
FIFA is expected to assess the response to its inaugural World Cup final halftime show as it considers whether to expand and refine the format for future tournaments.
