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Swift and Kelce Marry in Dior, and LVMH Takes the Win

Sukaina Khalid

1- Taylor Swift and Travis Kelce married at Madison Square Garden in New York on July 3, before some 1,000 guests.
2- Both wore Dior Haute Couture by creative director Jonathan Anderson — a win for LVMH, as The Wall Street Journal put it.
3- The wedding doubled as a global business event, cementing luxury fashion's grip on celebrity culture.

The latest:

Some 1,000 guests from Hollywood and sports — Steven Spielberg and Tom Brady among them — watched actor Adam Sandler officiate, and the couple announced a 26 million dollar donation to 20 American charities as purple billboards around the arena declared them married.

Details:

  • The fashion: bride and groom both in Dior Haute Couture designed by Jonathan Anderson, framed by The Wall Street Journal as a commercial win for parent group LVMH.
  • The ceremony: no bridesmaids or groomsmen — Austin Swift stood with his sister and Jason Kelce with his brother, per CNN.
  • The giving: 26 million dollars split across 20 national charities, announced alongside the celebration.

Between the lines:

Writing in the Financial Times, Shahidha Bari argued that spectacular celebrity weddings endure because they offer the public a rare window into the most private of worlds.

What to watch:

The commercial afterglow for Dior and LVMH following the Journal’s framing of the wedding as a win for the group, and a second day of rolling global coverage of the ceremony’s details.

Sources:

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