The event
Morocco has launched construction of a major new film production hub in Ouarzazate, the southern city long used by Hollywood directors for large-scale historical and desert epics, including Ridley Scott’s Gladiator 2.
The project, called the International Cinema City, officially broke ground on June 27 on a 24-acre site at the main entrance to Ouarzazate, with access to National Road 9 and Mohammed V Avenue.
Direct impact
Morocco is trying to move beyond its role as a visually striking and cost-effective shooting location. The new hub is designed to offer the full production chain in one place, from filming and outdoor shoots to post-production, training, distribution, administrative services, and accommodation.
The complex is expected to include modern sound stages, post-production labs, editing and screening rooms, and a space focused on immersive technologies and artificial intelligence in filmmaking.
A training and talent incubation center will also be part of the project. That element is key for Morocco’s effort to build stronger local crews, especially in post-production and visual effects, instead of relying heavily on foreign production teams.
The move comes after foreign productions shot in Morocco generated roughly $130 million in investment in 2025, according to a Moroccan government statement cited by Variety.
What’s next
Morocco is positioning itself in a global race to attract film and streaming productions looking for lower costs and stronger incentives outside the United States and Europe.
The country is backing that pitch with a 30% rebate, VAT exemption, equipment rental discounts of up to 80%, and major hotel discounts.
The real test will be whether Ouarzazate can become more than a spectacular backdrop. Morocco wants it to function as a complete production base for studios and streamers, not just a desert location for big-budget epics.
