News
Ferrari has unveiled its first fully electric car, marking a major break from the sound, speed, and design identity that built the brand’s supercar legend.
Details
• The new model is called Luce and is priced at around $640,000.
• It was co-designed by Jony Ive, Apple’s former design chief.
• The car is Ferrari’s first five-seater and is being marketed as the company’s most comfortable model ever.
• Ferrari says the car can travel 329 miles on a full charge.
• The design has drawn sharp criticism, with some fans saying it does not look or feel like a real Ferrari.
• Former Ferrari chairman Luca Cordero di Montezemolo warned that the company risks “destroying a legend.”
• Analysts say some Ferrari loyalists may see the electric model as weakening the brand’s supercar image.
What’s next?
Orders open this week. If the waiting list is strong, Ferrari can prove that luxury buyers are ready for an electric supercar. If demand is weak, the Luce could become one of the most awkward launches in the company’s modern history.
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